Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.

Author: Tezahn Akinoktilar
Country: Azerbaijan
Language: English (Spanish)
Genre: Software
Published (Last): 28 October 2005
Pages: 186
PDF File Size: 14.46 Mb
ePub File Size: 9.57 Mb
ISBN: 207-8-30935-515-9
Downloads: 43872
Price: Free* [*Free Regsitration Required]
Uploader: Kajitilar

This article has been written in partnership with ITC Limited. ITC e-Choupal unshackles the potential of the Indian farmer, who has been trapped in a e-choupao cycle of low risk-taking ability – low investment – low productivity – weak market orientation – low value addition – low margin – low risk taking ability.

Views Read Edit View history.

Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the e-cboupal farming techniques. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

ITC plans farm demo plots Business Standard. The intervention has till date created sustainable livelihoods for over 44, rural women.

HBR Case Study 1. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through e-chopual number of initiatives e-cuoupal dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities.

The programme is a degree intervention that enables comprehensive development of the rural ecosystem through information dissemination, providing access to quality inputs and market prices, ifc supplementary incomes and augmenting natural resources. This article needs to be updated. ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities.

Jump to Sub Navigation. Jump to Main Navigation. They are generally located within walking distance or a 5-km radius.


ITC e-Choupal eco-system

Indeed, tens of millions of Indian farmers are suffering. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. Healthcare delivery in Rural India. Even small farmers have gained from the initiative. Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios.

By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

Instead of travelling long distances to the nearest mandi, the farmer takes a sample of his produce to the e-Choupal.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

ITC also enables families to form co-operatives to market their milk. Agricultural marketing in India E-commerce in India. It makes use of the physical transmission capabilities of current intermediaries — aggregation, logistics, counter-party risk and bridge financing — while dis-intermediating them from the chain of information flow and market signals.

It also enhances the learning environment by providing infrastructural support to government schools. The system saves procurement costs for ITC Limited. Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.

The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal. Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity. This initiative provides sustainable livelihood opportunities to rural wasteland owners by assisting them to convert their wastelands into pulpwood plantations.

There is a strategic element to this initiative. Give them empowerment first The Hindu Business Line. This endeavour also includes the Swasthya Choupal initiative that focuses on enhancing awareness on maternal and child care through a network of Village Health Champions.

The problems encountered while e-chojpal up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first e-chouupal internet users in remote and inaccessible areas of rural India.


Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure. The creation of extensive green cover as well as improvement of soil health also positively impacts the environment.

E-Choupal – Wikipedia

Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. Now, e-choupal goes pay-to-use Hindustan Times. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet.

This article has multiple issues. The aggregation of demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.

ITC is the first Indian company and the second in the world to win this prestigious award. Inspired by its otc to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters sustainable and inclusive growth in India.

As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management e-choupl the entire ‘e-Choupal’ initiative. This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products. Worth a hill of soyabeans The Economist. The programme provides soil and moisture conservation to around 2,00, hectares of land.